Fear Advertisement

This ad is using fear caused by possible car wrecks and the injuries that come with them. It pinpoints a problem by demonstrating an amputee from a possible car accident/drunk driving. Here we can observe a person with a prosthetic leg, which assuming from the ad was driving while under the influence of alcohol, this way it creates anxiety around the problem. In other words, if this happened to this individual it can happen to you. Now, the cure is to not drink and drive, but since this ad is sponsored by BMW it technically says that, don't drink and drive while using a BMW vehicle because original car parts are replaceable, but human parts are not.

This ad is using the fear of aging, because we're not supposed to look old, we'r supposed to look young and beautiful our whole lives. It pinpoints the problem by implementing a photo shopped image of a middle-age women thriving with smooth young skin, and adding a little quote "For stunning youthful skin." The ad creates anxiety by saying that you don't look this young and stunning. The solution is using the Olay Miracle Duo to achieve beautiful results and look young again.

Mixed Message

Nowadays, many teenagers come to debate whether or not they should get a tattoo. For many generations tattoos have been redefined multiple times, from going to good, to separating classes, to bad, and all over the place. But, for modern adolescents, tattoos have different meanings, some are for self expression and others for formation. Nevertheless, it is clear that the media has played a very important role, "..by positively portraying the tattooed that many young people admire, such as actors, musicians, and athletes." While the media does so, it gives out the message that it is morally correct and acceptable to have tattoos or be tattooed.

However, this idea is only fit for public figures that people admire. Because as the media accepts famous individuals, "..the media is critical of average people with tattoos." This is the mixed message the reading Secret Ink was talking about. As individuals use tattoos for formation ad self expression, they have to manage to keep their tattoos a secret from society. For this same reason, many choose to get tattoos on areas that are easily covered to not be marginalized by those around them.

Consuming Kids

While watching the documentary Consuming Kids the three most significant points that stood out for me were how kids are being convinced that life is about buying, turning kids into life-long consumers, and how marketers are similar to pedophiles. Kids are being convinced that life is about buying since more and more products are being made to resemble adult life, new shows are being created just to make toys out of it, and more categories are being created. Children spend about 40 billion every year. As well as kids are being turned into life-long consumers with all the categories ranging from newborn to tween to teenagers adjusting the objects according to the category. Lastly, marketers are similar to pedophiles because they are always observing children, in the bathroom, taking  bath, eating, changing, their every move and interactions. All these are important because to marketers a slight error can cause a big marketing malfunction.

Why We Play

In the reading two motivations that caught my attention were emotional and social motivation. To better understand these two motivations, I will provide a definition for both of them. Emotional motivation is that feelings that emerges from the action we desire to achieve or we have achieved/failed. On the other hand, social motivation is that need to interact with others and to feel accepted. These two motivation can be observed in the video "Gaming Can Make a Better World" in several occasions but I will be addressing two. The game World of Warcraft is a great example of social motivation since it involves interactions with other players, this game is not the only one with this motivation, in fact, most games nowadays involve social motivation either to compete or socialize. Emotional motivation can be observed by the proposed idea of playing more games to achieve a better world, not only will the participants feel that emotion but Jane McGonigal portrays emotional motivation throughout the presentation.