Sunday, November 10, 2019
Consuming Kids
While watching the documentary Consuming Kids the three most significant points that stood out for me were how kids are being convinced that life is about buying, turning kids into life-long consumers, and how marketers are similar to pedophiles. Kids are being convinced that life is about buying since more and more products are being made to resemble adult life, new shows are being created just to make toys out of it, and more categories are being created. Children spend about 40 billion every year. As well as kids are being turned into life-long consumers with all the categories ranging from newborn to tween to teenagers adjusting the objects according to the category. Lastly, marketers are similar to pedophiles because they are always observing children, in the bathroom, taking bath, eating, changing, their every move and interactions. All these are important because to marketers a slight error can cause a big marketing malfunction.
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I do find it very odd that marketers observe every move a child makes, and what they like and dislike, but I guess that's how they produce products that are specific to each child's wants and needs. However, the bathroom is highly uncalled for..
ReplyDeleteHi Yanely, I also thought that the deception of kids by marketers was an important point of the documentary. It' surprising that the gov't has been so relaxed about the high amount of child-focused marketing considering the numerous impacts that it can have on the child.
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